Art and design
Ashley Farrar
Graphic Designer, Artist, and More…
Custom Solutions. Creative Connections.
Where Strategic Design and Marketing Meet.
With a background in both marketing and design, my focus is on creating specialized, strategic designs that not only look good but cater to targeted consumer markets. My design approach is based on consumer and market research, along with keeping your marketing and financial goals in mind.
Experience
Ashley Farrar Design – Freelance Graphic Designer / 2023 to Present
Developing strategic design based on client needs and goals. Designs are developed through direct client communication with specifically developed questionnaires to help determine design direction and need.
Design Experience: Logo and brand development, digital art, print layout, web layout, digital illustration, social media management, and more.
Photographer / 2020 to Present
Creating meaningful images through the understanding of camera angles, lighting, and special effects. Images are edited and developed using Adobe Photoshop and Lightroom to ensure eye-catching and dynamic images.
Photography Expericence: Landscape, maternity, family, and wedding photography.
Children’s Book Illustration / 2017
Independent Contract – Andy’s Bubblegum Adventure – ISBN 9781732838420
Direct communication with the author was used to create and develop ideas to connect with readers. Media was determined by the author, along with editing choices from an outside party.
Certified Athletic Trainer / 2014 to Present
Coordination of medical care of athletes through the use of strategic evaluation and strong communication.
Education
BA Graphic Design and Marketing
Southeast Missouri State University
BS Athletic Training
Skills
Communication
Leadership
Goal Setting
Process Development and Execution
Creative Problem Solving
Digital Marketing
Adobe Creative Suit
Canva
Photography
HTML/CSS/JavaScript
SEO (minimal)
Horrible Dad Jokes
Past Projects
Logo and Brand Development
Type Design
Medical Illustration
Book Illustration
Print Layout
Digital Layout and Web Design
Form Design
Photography
Mixed Media Art
Social Media Template Design
Social Media Video and Image Content Development/Design
Copy Writing
Interests
Design
Art
Photography
Illustration
Typography
Branding
Marketing
Snacking
Science
Running
Weightlifting
Snowboarding
Kayaking
Hiking
Reading
Being a Nerd
Music
Traveling
Horrible Joke Telling
Goals
To continue to learn all about design and design strategy
To help brands grow and develop
To raise awareness of the benefits of quality art and design
To grow and develop as a person
To offer the world my very best
To leave behind a legacy of art and design when I leave this world
To travel and see the world for design inspiration and cultural immersion
To be a good person
To share as many terrible Dad jokes as possible
