Amethyst Bay Resort Spring Promotion Project

Print and Web Layout Design

This is a luxury spa resort located in the Virgin Islands that was looking to boost bookings during their slower travel months along with increasing their number of new client bookings to grow their overall client list. 

To develop a cohesive marketing print and digital campaign to connect with consumers in a way that emphasized rest and relaxation. The focus of this particular campaign was to feature the spa amenities and the relaxation that comes with a luxury spa experience.  

To develop calming visuals through the use of image manipulation in Photoshop. Images were to include calming colors along with visual imagery to demonstrate the value of a relaxing spa getaway to consumers. The target market of this campaign was to include anyone needing to get away to rest and reset. 

The development of cohesive dreamlike marketing materials to be utilized during the months of April through June in both print and digital format that demonstrate the need for a relaxing spa vacation to new clients.